Imagine Intel: Creative Purpose at the Dawn of AI
Our zine examines how artists and creative workers are navigating a defining moment for culture and technology.
Imagine Intel is the zine and cultural artifact published by Mozilla Foundation to accompany the Imaginative Intelligences Assemblies work led by the Foundation’s Creative Futures program.
The Imaginative Intelligences Assemblies, hosted by Mozilla Foundation and the Berggruen Institute in early 2025, brought together 91 creatives, technologists, and thinkers to ask: What is creative purpose in the age of AI?
The Imagine Intel zine aims to document, distribute and play with the results of the unique collective experiment that was started in early 2025 in Los Angeles. It accompanies the original Assemblies research report, and is tailored for the creative worker in LA and beyond to empower them with agency and knowledge in an era of accelerated technological change.
At its core, Imagine Intel argues that we can choose differently when it comes to AI’s role in culture and in people’s lives. Rather than accepting narratives that frame automation as inevitable, the zine demonstrates the possibility of creative futures shaped by communities, not corporations.
Imagine Intel: Creative Purpose at the Dawn of AI is available as a free digital zine, with an accompanying content takeover on Nothing Personal, our editorial platform for independent thinkers, technologists, and creatives on the front lines of digital culture.
The view from creatives
How we got here: building on 'Hollywood's 8 Rules for AI'
This zine builds on our 2025 report revealing "Hollywood's 8 Rules for AI".
Insights were gathered across five half-day sessions (12–20 people each), from 91 creative industry participants. They engaged in facilitated dialogue and hands-on modeling using the Creative Assembly approach. The Hollywood Imaginative Assemblies program was delivered in partnership with Berggruen Institute, facilitated by Gabriel Kahan. Read the full report.
About zine production
Physical copies (limited run of 500) were printed by PARK Press in the UK. The limited edition zine is commissioned by Mozilla Foundation, featuring original artwork by LA based collage artist Dakarai Akil, and produced in collaboration with Severin Matusek, Günseli Yalcinkaya, Alice Smith of co–matter, the Berlin-based global research and strategy studio.