Antoine Vastel

Lêste ûndersyk

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  Don’t count me out: On the relevance of IP addresses in the tracking ecosystem

  April 20, 2020

  Privacy, security & tracking

  Targeted online advertising relies on user data tracking, but popular browsers lack protections against IP address-based tracking. This study shows that 87% of 2,230 users retain an IP address for over a month, making IP addresses a key vector for online tracking.