AI is transforming how culture is made — faster than most of us can keep up. Across film, music, and media, creators are adapting to tools they didn’t design — tools that often prioritize output over imagination.
At Mozilla Foundation, we believe technology should serve human creativity, not erode it. So we brought together 91 creators, technologists, and thinkers to ask one vital question: What kind of technology would creativity itself design?
Their answer became 8 Rules for AI from Creative Communities — a blueprint for building systems that amplify, not automate, the human spark that makes culture thrive.
Sign now to support creativity in the age of AI — and stand with creators shaping a future where technology fuels imagination.
8 Rules for AI from Creative Communities
- Build for Process, Not Just Output: AI should support exploration, not shortcut it. Creativity is discovery — not automation.
- Encourage Randomness and Glitchiness: Don’t overdetermine the world. Leave room for surprise, play, and imperfection.
- Keep Friction in the Creative Flow: Moments of challenge make art stronger. Design tools that spark invention, not just efficiency.
- Protect Lineage and Give Credit: AI must trace and honor where its inspiration comes from. Creativity has history — and it deserves recognition.
- Put Human Purpose at the Center: Every creative act begins with intent. Technology should adapt to that purpose, not the other way around.
- Make AI Transparent and Conversational: Creators should be able to see how AI makes decisions — and shape those choices in real time.
- Value Deliberate Slowness and Depth: Good art takes time. Build systems that let ideas grow instead of rushing them out.
- Design for the Whole Creative Ecosystem: AI should consider its impact on people, culture, and community from the start — not as an afterthought.
— Initiated by Mozilla Foundation and the Berggruen Institute, in collaboration with 91 creators from film, TV, music, technology, and academia.